Charly Woods - Product Photos-16_edited_

Love Letters

Branding and Packaging

Roses are Read

Roses are red, and love is in the air. Express your love your way with Victoria’s Secret’s new Love Letters collection—the first release in the Your Love, Your Way campaign, inspired by the five love languages.

Designed for those who cherish words of affirmation, this beautifully crafted stationery kit is the perfect way to put your feelings into words.

Client

Victoria's Secret

Disciplines

Branding

Packaging

Customer Experience

Brand Swatch

Motion - Hearts

Project Overview

This project aimed to create a new innovative packaging design for Victoria's Secret. I wanted to reach a new demographic of people who wanted to develop more profound levels of intimacy in their relationship that didn't rely solely on physicality.

Inspired by the five love languages, the design began with a new campaign called "Love Letters." This campaign uses stationary as a medium of expression. The packaging experience included three products (letter paper, two fountain pens, and a wax seal kit), a wooden memory box that holds the letters, an explanation card with an order more section, and a handwritten letter from "Victoria." The packaging includes French text to showcase how it could be sold in other countries.