Branding Guide
Life is What You Bake It
Ladies and Gentlemen, welcome to the Whittier Baking Company. Here we are determined to create a fun yet classy environment. All of our products are made fresh in house, and we are determined to use only the best quality products. We want to provided a phenomenal experience from the moment you walk through the door to when we are waving good bye. Whether you are stopping by grab something quickly on your way to work or seeing friends for brunch we want to give you the best experience.
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Stop on by today!
Project Overview
This project is all about bringing Whittier Baking Company’s vision to life with a cohesive and captivating brand identity. Based in sunny California, the goal is to create a design that blends modern sophistication with a warm, welcoming vibe. From a comprehensive branding guide to a thoughtfully designed logo, every element will reflect the company’s personality. This project also includes creating polished invoice, an enticing menu, stylish swag, and detailed research personas to ensure the brand truly resonates with its audience. It’s all about crafting a brand that’s as delightful as the baked goods it represents!
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The target audiences are college students or retired locals.
The photos found in this project are from Adobe Stock.
Client
Whittier Baking Co.
Disciplines
Branding
Typography
Pattern Design
Packaging​
Research Personas
Every great project starts with research. I engaged with people from the area and explored various shops in Whittier to gain insight into the local culture. To maintain privacy, I focused on gathering concrete information through online research or through observation. The personas I developed are a reflection of these findings, combining insights from both firsthand experiences and digital sources.
