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100 YEARS OF DREAMS

Sub-brand identity and campaign for Warner Bros. 100th Anniversary

The goal of this project was to explore fresh, creative ways to design within the framework of an already iconic brand. I chose Warner Bros. because its legacy of storytelling has deeply inspired me, and I wanted to challenge myself to honor that history while adding my own perspective. This sub-brand is my way of celebrating the studio’s century of unforgettable stories and showcasing how thoughtful design can bring a narrative to life.

Client
Warner Bros. Discovery

Brand Type
Legacy Entertainment Studio

Project Type
Centennial Sub Brand/ Campaign Identity

Scope
Motion, Print, Digital, and Experientail

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BEHIND THE SCENES

This project is supported by an extensive design process. In total, over 40 pages of research, concept development, and exploration were created. Shown here is a curated selection of that work. For access to the full process book, please feel free to reach out.

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If you enjoyed this piece, feel free to explore my other projects or reach out to me for more insights into my design process.

© 2023 by Charly Woods. All rights reserved.

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