Love Letters
Branding and Packaging
Roses are Read
Roses are red, and love is in the air. Express your love your way with Victoria’s Secret’s new Love Letters collection—the first release in the Your Love, Your Way campaign, inspired by the five love languages.
Designed for those who cherish words of affirmation, this beautifully crafted stationery kit is the perfect way to put your feelings into words.
Client
Victoria's Secret
Disciplines
Branding
Packaging
Customer Experience
Project Overview
This project aimed to create a new innovative packaging design for Victoria's Secret. I wanted to reach a new demographic of people who wanted to develop more profound levels of intimacy in their relationship that didn't rely solely on physicality.
Inspired by the five love languages, the design began with a new campaign called "Love Letters." This campaign uses stationary as a medium of expression. The packaging experience included three products (letter paper, two fountain pens, and a wax seal kit), a wooden memory box that holds the letters, an explanation card with an order more section, and a handwritten letter from "Victoria." The packaging includes French text to showcase how it could be sold in other countries.
Packaging Experience
I wanted to expand this project from just a product design to a packaging experience. Keeping consistent with the packaging I add personal touches with a handwritten letter from Victoria, and a handout with a more information.
In Conclusion
I’m thrilled with how this project came together. It was a fast-paced exploration of something I’m truly passionate about. Before studying Graphic Design, I pursued a degree in Marriage and Family Studies. Relationships, communication, and the harmony of love have always been close to my heart. Developing this project was a deeply enjoyable experience, and I look forward to expanding on it even further.
For a deeper dive into my process, please follow the link below:
