Go Fish
Card Game Design
Do you have any ... Sharks?
A reimaging of the classic card game Go Fish
Project Overview
A visual exploration of the classic game Go Fish. This is project focuses on creating a 52 card deck with ocean themed animals. Their are 13 unique card designs and four color variations of each card.
Client
Hasbro
Disciplines
Illustration
Layout
Pattern
Starfish
Pufferfish
Orca
Stingray
Mackerel
Whale
Shark
Jellyfish
Axolotl
Octopus
Seahorse
Eel
Turtle
Card Back
Main Color Palette
Deep Sea
#00554C
C: 2%
M: 8%
Y:100%
K: 0%
Seafoam
#4BA899
C: 1%
M: 31%
Y:100%
K: 0%
Light Aqua
#A0FBF1
C: 2%
M: 8%
Y:100%
K: 0%
Blue Mist
#B4EFED
C: 1%
M: 31%
Y:100%
K: 0%
Secondary Color Palette
Tangerine
#FFA200
C: 64%
M: 0%
Y: 20%
K: 0%
Lavender Pop
#EE89FD
C: 29%
M: 63%
Y: 0%
K: 0%
Coral Kiss
#FD9A86
C: 92%
M: 63%
Y: 53%
K: 45%
Artic Splash
#84CEFF
C: 84%
M: 12%
Y: 95%
K: 1%
Process
There were many possible directions this design could have taken. The following images showcase a few concepts I explored during the process. Each design began as a sketch, was refined in Procreate, and finalized in Adobe Illustrator.
Final Solution
Ultimately, I chose a design that combines fun, bright colors with Art Nouveau-inspired frames. The cards maintain the same values regardless of color. After playtesting the decks, this one stood out with the highest recognition and the most visual appeal.
