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Untitled-2_edited.jpg

Go Fish

Card Game Design

Do you have any ... Sharks?

A reimaging of the classic card game Go Fish 

Project Overview

A visual exploration of the classic game Go Fish. This is project focuses on creating a 52 card deck with ocean themed animals. Their are 13 unique card designs and four color variations of each card. 

Client

Hasbro 

Disciplines

Illustration

Layout

Pattern

Card mock up.jpg
Untitled-2.jpg
Card Mock Up.jpg
Pattern - Go Fish-09.jpg

Starfish

Pattern - Go Fish-07.jpg

Pufferfish

Pattern - Go Fish-06.jpg

Orca

Pattern - Go Fish-05.jpg

Stingray

Pattern - Go Fish-10.jpg

Mackerel

Pattern - Go Fish-03.jpg

Whale

Pattern - Go Fish-08.jpg

Shark

Pattern - Go Fish-02.jpg

Jellyfish

Pattern - Go Fish-13.jpg

Axolotl

Pattern - Go Fish-04.jpg

Octopus

Pattern - Go Fish-12.jpg

Seahorse

Pattern - Go Fish-14.jpg

Eel

Pattern - Go Fish-11.jpg

Turtle

Pattern - Go Fish-01.jpg

Card Back

Main Color Palette

Deep Sea

#00554C

C: 2%

M: 8%

Y:100%

K: 0%

Seafoam

#4BA899

C: 1%

M: 31%

Y:100%

K: 0%

Light Aqua 

#A0FBF1

C: 2%

M: 8%

Y:100%

K: 0%

Blue Mist

#B4EFED

C: 1%

M: 31%

Y:100%

K: 0%

Secondary Color Palette

Tangerine

#FFA200

C: 64%

M: 0%

Y: 20%

K: 0%

Lavender Pop

#EE89FD

C: 29%

M: 63%

Y: 0%

K: 0%

Coral Kiss

#FD9A86

C: 92%

M: 63%

Y: 53%

K: 45%

Artic Splash

#84CEFF

C: 84%

M: 12%

Y: 95%

K: 1%

Process

There were many possible directions this design could have taken. The following images showcase a few concepts I explored during the process. Each design began as a sketch, was refined in Procreate, and finalized in Adobe Illustrator.

Go Fish Sketches_edited.jpg
Low Res - Pink Jelly Fish.jpg
Low Res - Starfish.jpg
Low Res - Yellow Jelly Fish.jpg
Image20250303235245.jpg

Final Solution

Ultimately, I chose a design that combines fun, bright colors with Art Nouveau-inspired frames. The cards maintain the same values regardless of color. After playtesting the decks, this one stood out with the highest recognition and the most visual appeal.

Pattern - Go Fish-02.jpg
Pattern - Go Fish-41.jpg
Pattern - Go Fish-15.jpg
Pattern - Go Fish-28.jpg

If you enjoyed this piece, feel free to explore my other projects or reach out to me for more insights into my design process.

© 2023 by Charly Woods. All rights reserved.

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